<span data-sheets-root="1" data-sheets-value="{"1":2,"2":"Paid Social refers to the use of social media platforms to display paid advertisements or sponsored marketing messages to a specific audience. It's a strategy used to reach a larger audience, drive traffic, and increase brand awareness."}" data-sheets-userformat="{"2":7163,"3":{"1":0},"4":{"1":2,"2":16777215},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"9":1,"10":1,"11":4,"12":0,"14":{"1":2,"2":855309},"15":"Söhne, ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Ubuntu, Cantarell, \"Noto Sans\", sans-serif, \"Helvetica Neue\", Arial, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\""}">Paid Social refers to the use of social media platforms to display paid advertisements or sponsored marketing messages to a specific audience. It’s a strategy used to reach a larger audience, drive traffic, and increase brand awareness.

Which platforms are best for Paid Social?

<span data-sheets-root="1" data-sheets-value="{"1":2,"2":"The best platforms for Paid Social vary depending on your target audience and goals. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, and Snapchat. Each platform has unique features and audience demographics."}" data-sheets-userformat="{"2":7163,"3":{"1":0},"4":{"1":2,"2":16777215},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"9":1,"10":1,"11":4,"12":0,"14":{"1":2,"2":855309},"15":"Söhne, ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Ubuntu, Cantarell, \"Noto Sans\", sans-serif, \"Helvetica Neue\", Arial, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\""}">The best platforms for Paid Social vary depending on your target audience and goals. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, and Snapchat. Each platform has unique features and audience demographics.

How does Paid Social differ from organic social media marketing?

<span data-sheets-root="1" data-sheets-value="{"1":2,"2":"Paid Social involves paying for ad space to target specific audiences, while organic social media marketing relies on non-paid strategies like posting content, engaging with followers, and building a community. Paid Social can offer quicker, more measurable results."}" data-sheets-userformat="{"2":7163,"3":{"1":0},"4":{"1":2,"2":16777215},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"9":1,"10":1,"11":4,"12":0,"14":{"1":2,"2":855309},"15":"Söhne, ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Ubuntu, Cantarell, \"Noto Sans\", sans-serif, \"Helvetica Neue\", Arial, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\""}">Paid Social involves paying for ad space to target specific audiences, while organic social media marketing relies on non-paid strategies like posting content, engaging with followers, and building a community. Paid Social can offer quicker, more measurable results.

How much does Paid Social cost?

<span data-sheets-root="1" data-sheets-value="{"1":2,"2":"The cost varies depending on the platform, the scope of your campaign, your target audience, and your bidding strategy. Most platforms operate on a pay-per-click (PPC) or impression basis, allowing for budget flexibility."}" data-sheets-userformat="{"2":7163,"3":{"1":0},"4":{"1":2,"2":16777215},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"9":1,"10":1,"11":4,"12":0,"14":{"1":2,"2":855309},"15":"Söhne, ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Ubuntu, Cantarell, \"Noto Sans\", sans-serif, \"Helvetica Neue\", Arial, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\""}">The cost varies depending on the platform, the scope of your campaign, your target audience, and your bidding strategy. Most platforms operate on a pay-per-click (PPC) or impression basis, allowing for budget flexibility.

How do I target my ads on social media?

<span data-sheets-root="1" data-sheets-value="{"1":2,"2":"You can target your ads based on various criteria such as demographics, interests, behaviors, and location. Most social media platforms offer tools to refine your audience to ensure your ads reach the most relevant users."}" data-sheets-userformat="{"2":7163,"3":{"1":0},"4":{"1":2,"2":16777215},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"9":1,"10":1,"11":4,"12":0,"14":{"1":2,"2":855309},"15":"Söhne, ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Ubuntu, Cantarell, \"Noto Sans\", sans-serif, \"Helvetica Neue\", Arial, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\""}">You can target your ads based on various criteria such as demographics, interests, behaviors, and location. Most social media platforms offer tools to refine your audience to ensure your ads reach the most relevant users.

What are the benefits of Paid Social?

<span data-sheets-root="1" data-sheets-value="{"1":2,"2":"Benefits include increased brand exposure, targeted reach, improved lead generation, and the ability to track and measure campaign performance. It's also flexible and can be tailored to fit various budgets."}" data-sheets-userformat="{"2":7163,"3":{"1":0},"4":{"1":2,"2":16777215},"6":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"7":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"8":{"1":[{"1":2,"2":0,"5":{"1":2,"2":14935011}},{"1":0,"2":0,"3":3},{"1":1,"2":0,"4":1}]},"9":1,"10":1,"11":4,"12":0,"14":{"1":2,"2":855309},"15":"Söhne, ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Ubuntu, Cantarell, \"Noto Sans\", sans-serif, \"Helvetica Neue\", Arial, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\", \"Noto Color Emoji\""}">Benefits include increased brand exposure, targeted reach, improved lead generation, and the ability to track and measure campaign performance. It’s also flexible and can be tailored to fit various budgets.

More new patients
tracked to actual bookings

Dental-only campaigns, creative that converts, and revenue attribution you can trust.

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0

Patients booked by Dentli’s marketing experts

0

Dental Clinics and Orthodontists helped in Denmark, Sweden, Norway & USA

0%

lower CPA vs industry

Why Paid Social for Dental / Ortho?

We believe paid social is uniquely powerful for dentists & ortho practices, because we can reach real people in your service area, right when they’re considering treatment. With eye-catching ad creatives we build credibility, and by A/B testing conversion methods we uncover precisely what drives patients to act on your ads.

How we break down a paid social funnel in the dental / ortho world:

Demand creation: spark awareness via local-targeted creative (e.g. “Thinking about straighter teeth?”)
Mid-funnel education: Retarget engaged users with content or mini-guides (e.g. “Braces vs. aligners: What fits your lifestyle?”)
Bottom-funnel conversions: Serve direct offers plus booking handoff (e.g. “Book your free scan now”)
Get actual bookings, not leads, from your campaigns with our Online booking widget.

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Who is Paid Social for?

Paid Social for Dentists

Precision-targeted ads driving awareness and bookings for hygiene cleanings, implants, whitening, and more.

Paid Social for Orthodontists

Tailored campaigns spotlighting clear aligners and braces, raising demand and conversions.

DSOs / multi-location

Scale with a unified strategy executed locally — consistent branding with and local relevance.

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How it works

Tailored, Tech-Driven, and Transparent

Step One

Audience Lock-in and Local planning

We start with your market. We map your catchment area, patient demand, and competitors to define who we target and where. Then we set clear goals for leads, bookings, and cost per patient. Geo-targets, budgets, and channels are locked to your local realities, so every krone works toward predictable patient growth.

Step Two

Ad Creatives and Landingpages

We build treatment-specific ads that stop the scroll and speak like a real patient conversation. Short videos, clean visuals, and clear offers drive clicks to fast, mobile-first landing pages. Each page answers key questions, removes friction, and guides visitors to book—matching your brand and clinic standards.

Step Three

Conversion Testing and Platform Setup

We set up tracking the right way from day one. Meta CAPI, GA4, Consent Mode, and event mapping are implemented to capture every step—from view to booked consult. We test lead forms vs. landing pages, forms vs. chat, and single- vs. multi-step flows. Winners stay. Losers go. Compliance stays intact.

Step Four

Creative Refresh and Optimization

Performance compounds with disciplined iteration. We rotate creatives before fatigue hits, refine audiences, and shift budget to the best-performing ad sets. Daily checks and weekly adjustments keep CPL stable and bookings consistent. You get clear updates and simple actions for your team when needed.

Step Five

Analyze Bookings & Revenue Attribution (ROAS)

Unlock true end-to-end attribution when you pair Paid Social with Dentli Online Booking and Insights. With these products, every booked consult and completed treatment rolls into a live ROAS view, so you see exactly which ads create revenue, not just clicks. Add them to turn Paid Social into a complete, closed-loop growth system.

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The Dentli Difference

Why should you choose us to handle your marketing activites?

Dental-only expertise

We’ve made thousands of chair-filling campaigns, no generic e-commerce or leads tactics!

End-to-end stack

Paid Social + Online Booking + Trustbuilder (Online reviews) + BI for a completed closed-loop reporting environment.

Compliance built-in

Fully GDPR/HIPAA compliant solution, health-ad policy checked, with user consent flows on top.

Booking-first measurement

Optimize for confirmed appointments or actual new patients, not leads or vanity clicks.

We live and breathe Dental / Ortho marketing in all it’s aspects. Trust us with your marketing efforts

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Carefully Curated Playbooks for your campaings

Being experts in the industry, we know what works in the dental segment. We extrapolate on our internal proven playbooks, to for your practice and clientele.

We’re experts in dental / ortho campaigns, for example:

Playbook examples

Clear Aligners Demand Generation

Run awareness ads → drive traffic to Smile Assessment (quiz / photo upload)
Capture contact and assessment result → initiate contact
Nurture via Call/DM’s → Push to consultation booking
Use scheduling tools (PMS/Online Booking) + reminders to maximize booking and show-rate
Track conversion metrics at each step (assessment → booking → treatment)

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Implant Interest Builder

Run awareness / education campaigns → drive traffic to Quiz or Form (eligibility + pricing info)
Capture lead via quiz submission → follow up immediately (email / Call) or hand off to PMS using Online Booking.
Nurture lead: answer objections, share case studies, explain procedure & value
Schedule consultation via scheduling link or call
Use reminders + follow-ups to ensure the consultation is attended
Track conversion from quiz → booked consult → treatment accepted

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Braces for Teens

Produce parent-focused Ad Creatives (benefits for teens, safety, real stories)
Lead with payment plan hooks (monthly, 0% financing, flexible)
Drive parents to landingpage → opt-in (lead capture or Online Booking integration)
Follow up with nurture (email / call)
Consultation booking by outreach from team or with scheduling link + reminder nudges
Measure ad views → lead conversion → booking rate

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Case Studies

Don’t take our word for it, see the our results and the value we’ve brought to our customers

Integrated Reporting & Tracking of Campaigns

Know which ads create bookings. A modern tracking stack, respect consent, and keep signals working when cookies don’t. Events roll up from view to form submit/booking. Pair with Online Booking and Insights for full Return On Ad Spend (ROAS) clarity.

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Platforms

We use a combination of the following platforms at our own discretion, based on our playbooks:

Facebook
Instragram
Threads
Google Search Ads
Google Display
Google Demand Gen
Google Perfomance MAX
Google Local Services

Data

Perfomance, booking, and lead data is tracked through systems like Google Tag Manager and Meta Conversion API or with Online Booking integrated campaigns, our own Insights product linked directly to your CRM/PMS.

Attribution

Attribution will vary based on the level of integration. Using the Dentli product stack, only bookings, no leads and no vanity clicks, are attributed.

We also support the classic attribution model for leads and clicks.