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Patients booked by Dentli’s marketing experts
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Dental Clinics and Orthodontists helped in Denmark, Sweden, Norway & USA
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lower CPA vs industry

Why Paid Social for Dental / Ortho?

We believe paid social is uniquely powerful for dentists & ortho practices, because we can reach real people in your service area, right when theyā€™re considering treatment. With eye-catching ad creatives we build credibility, and by A/B testing conversion methods we uncover precisely what drives patients to act on your ads.

How we break down a paid social funnel in the dental / ortho world:

  • Demand creation: spark awareness via local-targeted creative (e.g. ā€œThinking about straighter teeth?ā€)

  • Mid-funnel education: Retarget engaged users with content or mini-guides (e.g. ā€œBraces vs. aligners: What fits your lifestyle?ā€)

  • Bottom-funnel conversions: Serve direct offers plus booking handoff (e.g. ā€œBook your free scan nowā€)

  • Get actual bookings, not leads, from your campaigns with our Online booking widget.
lyngby-tand.dk

Who is Paid Social for?

Paid Social for Dentists

Precision-targeted ads driving awareness and bookings for hygiene cleanings, implants, whitening, and more.

Paid Social for Orthodontists

Tailored campaigns spotlighting clear aligners and braces, raising demand and conversions.

DSOs / multi-location

Scale with a unified strategy executed locally ā€” consistent branding with and local relevance.

How it works

Tailored, Tech-Driven, and Transparent

Step One

Audience Lock-in and Local planning

We start with your market. We map your catchment area, patient demand, and competitors to define who we target and where. Then we set clear goals for leads, bookings, and cost per patient. Geo-targets, budgets, and channels are locked to your local realities, so every krone works toward predictable patient growth.

Step Two

Ad Creatives and Landingpages

We build treatment-specific ads that stop the scroll and speak like a real patient conversation. Short videos, clean visuals, and clear offers drive clicks to fast, mobile-first landing pages. Each page answers key questions, removes friction, and guides visitors to bookā€”matching your brand and clinic standards.

Step Three

Conversion Testing and Platform Setup

We set up tracking the right way from day one. Meta CAPI, GA4, Consent Mode, and event mapping are implemented to capture every stepā€”from view to booked consult. We test lead forms vs. landing pages, forms vs. chat, and single- vs. multi-step flows. Winners stay. Losers go. Compliance stays intact.

Step Four

Creative Refresh and Optimization

Performance compounds with disciplined iteration. We rotate creatives before fatigue hits, refine audiences, and shift budget to the best-performing ad sets. Daily checks and weekly adjustments keep CPL stable and bookings consistent. You get clear updates and simple actions for your team when needed.

Step Five

Analyze Bookings & Revenue Attribution (ROAS)

Unlock true end-to-end attribution when you pair Paid Social with Dentli Online Booking and Insights. With these products, every booked consult and completed treatment rolls into a live ROAS view, so you see exactly which ads create revenue, not just clicks. Add them to turn Paid Social into a complete, closed-loop growth system.

The Dentli Difference

Why should you choose us to handle your marketing activites?

Dental-only expertise

We’ve made thousands of chair-filling campaigns, no generic e-commerce or leads tactics!

End-to-end stack

Paid Social + Online Booking + Trustbuilder (Online reviews) + BI for a completed closed-loop reporting environment.

Compliance built-in

Fully GDPR/HIPAA compliant solution, health-ad policy checked, with user consent flows on top.

Booking-first measurement

Optimize for confirmed appointments or actual new patients, not leads or vanity clicks.

We live and breathe Dental / Ortho marketing in all it’s aspects. Trust us with your marketing efforts

Carefully Curated Playbooks for your campaings

Being experts in the industry, we know what works in the dental segment. We extrapolate on our internal proven playbooks, to for your practice and clientele.

We’re experts in dental / ortho campaigns, for example:

Playbook examples

Clear Aligners Demand Generation

  • Run awareness ads ā†’ drive traffic to Smile Assessment (quiz / photo upload)
  • Capture contact and assessment result ā†’ initiate contact
  • Nurture via Call/DM’s ā†’ Push to consultation booking
  • Use scheduling tools (PMS/Online Booking) + reminders to maximize booking and show-rate
  • Track conversion metrics at each step (assessment ā†’ booking ā†’ treatment)

  • Run awareness / education campaigns ā†’ drive traffic to Quiz or Form (eligibility + pricing info)
  • Capture lead via quiz submission ā†’ follow up immediately (email / Call) or hand off to PMS using Online Booking.
  • Nurture lead: answer objections, share case studies, explain procedure & value
  • Schedule consultation via scheduling link or call
  • Use reminders + follow-ups to ensure the consultation is attended
  • Track conversion from quiz ā†’ booked consult ā†’ treatment accepted

  • Produce parent-focused Ad Creatives (benefits for teens, safety, real stories)
  • Lead with payment plan hooks (monthly, 0% financing, flexible)
  • Drive parents to landingpage ā†’ opt-in (lead capture or Online Booking integration)
  • Follow up with nurture (email / call)
  • Consultation booking by outreach from team or with scheduling link + reminder nudges
  • Measure ad views ā†’ lead conversion ā†’ booking rate

Case Studies

Don’t take our word for it, see the our results and the value we’ve brought to our customers

Nova tandklinik

Nova Tandklinik Rises to the Top of SƶdertƤlje Search Results with Dentliā€™s SEO

Nova Tandklinik partnered with Dentli to improve its online visibility and attract more patients organically. Through a targeted SEO strategy focused on local search, the clinic achieved top rankings for competitive keywords like ā€œakut tandlƤkare SƶdertƤljeā€ and ā€œbleka tƤnder SƶdertƤljeā€, positioning itself as one of the leading dental clinics in the region.

Lyngby-tand

Up by 1 million DKK in 7 months

How Jens Rantorp from Lyngby-tand gained 27% more patients and increased revenue by 1 million DKK with targeted Facebook campaigns.

Integrated Reporting & Tracking of Campaigns

Know which ads create bookings. A modern tracking stack, respect consent, and keep signals working when cookies donā€™t. Events roll up from view to form submit/booking. Pair with Online Booking and Insights for full Return On Ad Spend (ROAS) clarity.

We use a combination of the following platforms at our own discretion, based on our playbooks:

  • Facebook
  • Instragram
  • Threads
  • Google Search Ads
  • Google Display
  • Google Demand Gen
  • Google Perfomance MAX
  • Google Local Services

Perfomance, booking, and lead data is tracked through systems like Google Tag Manager and Meta Conversion API or with Online Booking integrated campaigns, our own Insights product linked directly to your CRM/PMS.

Attribution

Attribution will vary based on the level of integration. Using the Dentli product stack, only bookings, no leads and no vanity clicks, are attributed.

We also support the classic attribution model for leads and clicks.

Dentli Paid Social Packages

Boost Package

Classic Marketing package, where more bookings or leads is the main focus.

  • Single Location

  • Proven Playbook

  • Optimized Landingpage

  • Targeted Ad Creatives

Add-ons:

  • Integration to Online Booking available for enhanced measurement.

  • Team and Practice Photoshoot

Available in:

Tailored Package

Create awareness, generate demand, and get more bookings. Choose this for a longer term investment.

  • Single Location

  • Multiple Campaigns

  • Multiple Channels

  • Quarterly reporting

  • Optimized for multiple outcomes

  • Targeted Ad Creatives

Add-ons:

  • Integration to Online Booking available for enhanced measurement.

  • Team and Practice Photoshoot

Available in:

DSO or Multi Location

Multi- location and channel marketing for practices or DSO’s with more than one practice.

  • Multiple Locations

  • Multiple Campaigns

  • On-the-go reporting

  • Optimized for multiple outcomes

  • Targeted Ad Creatives

Available in

Onboarding Timeline

Week 1

Access to your ad accounts, creation of creatives and landingpages

Week 2

Campaigns launched

Weeks 3-4

Optimizations and A/B testing results

30 day Check-in

Budget evaluatiuon, Future campaigns planning.

Dentli helps you
become a game changer

Reach out and allow us to give you a tour of our concept, free of charge.

Orthopulse

We’re often asked this

These questions and categories are designed to provide a comprehensive overview of our Paid Social offering and how they benefit your practice.