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If your dental clinic has a website, you’ve probably heard that being visible on Google is important (and if you didn’t, read this blog, where we dive into why having an updated website is important for dentists). Did you also know that Google regularly changes how it decides which websites appear at the top of search results?
In March 2025, Google rolled out a major update to its search algorithm, called the March 2025 Core Update. This update finished rolling out on March 27 and could affect how easily patients can find your clinic online.
So, What Is a Core Update?
Google’s goal is simple: show people the best, most helpful websites when they search. But as the internet changes, Google has to update how it ranks websites to make sure search results stay relevant and trustworthy.
The March 2025 update was focused on reducing low-quality content—especially sites that try to rank well by stuffing in keywords or using content that isn’t truly helpful. This update is one of the biggest changes to how Google works in recent years.
How Could This Affect Dental Websites?
If your clinic’s website is full of useful information (like treatment guides, clear contact info, and real patient-friendly content), you’re likely in a good spot. But if the site has thin content, outdated info, or just tries to “sell” without providing value, it might slip down in search rankings.
Even small drops in visibility on Google can mean fewer new patients finding your clinic.
What Should You Do Next?
1. Keep an Eye on Your Traffic
If fewer people are visiting your website this month, it could be connected to the update. Tools like Google Analytics can help track this.
2. Focus on Quality Content
Make sure your site clearly explains your services, includes answers to patient questions, and is regularly updated.
3. Think Local
Include your clinic’s location, city, and nearby areas in your content. Keep your Google Business Profile up to date—that matters a lot for local SEO.
4. Get Help if You Need It
If SEO feels overwhelming, you’re not alone. Working with professionals who understand the dental industry can help you stay visible and competitive.
Dentli Can Help
At Dentli, we create websites and SEO strategies specifically for dental clinics. From technical SEO and content creation to Google optimization, we handle everything—so you can focus on your patients.
