Summer Checklist for Your Dental Clinic – Stay Booked, Even on Break

A well-prepared summer checklist for dental clinics is essential to keep your practice running smoothly during the warmer months. While your team deserves a break, your clinic can stay productive, booked, and visible with the right planning. In this post, we share key steps to help you make the most of the summer season without missing a beat.

Why You Need a Summer Checklist for Dental Clinics

Summer often means shifting schedules, fluctuating patient demand, and team vacations. That’s why having a solid summer checklist for dental clinics can ensure your clinic doesn’t lose momentum. From updating opening hours to running seasonal campaigns, this checklist covers everything you need to stay on track.

1. Update Your Opening Hours Everywhere

One of the easiest ways to avoid patient confusion (and missed bookings) is to keep your opening hours updated across all channels. That includes:

• Google Business Profile
• Your website
• Online booking platforms
• Social media (if listed there)

When patients check your hours, make sure what they see reflects your actual availability. This simple step is a must on any summer checklist for dental clinics.

2. Run a Seasonal Campaign

Summer is a great time to launch a light, engaging campaign:

• Offer teeth whitening ahead of holiday photos.
• Introduce a “book now, pay later” promotion for post-summer treatments.
• Highlight a special offer for new patients in August.
  

Even a small campaign can keep your clinic top-of-mind and your schedule from going quiet.

Need help launching a summer campaign? Let us set it up for you.

3. Make Online Booking Work Harder for You

When clinics reduce opening hours or close for a few days, patients often look to book on their own time. Make sure your online booking is:

• Easy to access from your website
• Connected to your Google profile and social media. Read more about why Google My Business is somportant for dentists.
• Mobile-friendly

With Dentli Online Booking, patients can book appointments 24/7 – no phone calls needed. More bookings, less admin.

Read about benefits of online booking for dentists

4. Refresh Your Waiting Room TV

If your clinic uses Dentli TV, summer is a great time to update your content. Consider adding:

• Summer oral care tips (hydration, ice cream & teeth sensitivity, etc.)
• Promos or upcoming campaign messages
• Light, seasonal visuals to keep the mood fresh

Need help updating your content? Contact us and we’ll take care of it.

5. Track Your Clinic’s Performance 

Even when you’re away, your clinic’s data should be within reach. With Dentli’s Clinic Intelligence, you can:

• Monitor production and booking rates
• Evaluate campaign results
• Spot trends or drops in activity early

Whether you’re on the beach or in-between patients, staying in the loop has never been easier.

6. Communicate Holiday Closures in Advance

Don’t leave patients guessing. Use email, SMS, and social media to:

• Inform about reduced hours

• Recommend pre-holiday checkups

• Share your last open day before break

Tip: Schedule your messages in advance using automated tools!

7. Schedule Social Media in Advance

Keep your clinic visible even when the team’s offline. Plan and schedule posts in advance about:

• Summer tips

• Behind-the-scenes from your team’s break

• Countdown to back-to-business

A consistent presence helps keep your clinic top of mind.

8. Encourage Last-Minute Bookings

Promote a sense of urgency in June and July by:

• Offering limited-time slots before vacation

• Reminding patients about school holidays or travel prep

• Highlighting services like cleanings or fillings that are easy to book

Let Dentli Help You Check Off the List

If you’d like support getting your clinic summer-ready, simply get in touch and we’ll take care of the rest. Have a relaxing and well-deserved summer!
We’re here whenever you need us.