Step-by-Step Guide to Creating Dental Ads Videos That Work

Videos are hands-down one of the best ways to showcase your dental clinic, build trust, and get more patients. The good news? You don’t need fancy equipment or a professional film crew. With your phone, a short script, and a little planning, you can create engaging videos for social media ads that really convert. Here’s a step-by-step guide.

Step 1: Define Your Campaign Goals

Before filming, decide what you want your video to achieve. Are you trying to:

• Build trust with new patients?

• Show proof of your work?

• Encourage people to book an appointment fast?

Knowing your goal helps you pick the right type of video and script. For example, conversion campaigns work best when they combine trust + clarity + urgency.

Step 2: Pick the Right Type of Video

Here are some video ideas that work really well for dental ads:

• Doctor Intro (Build Trust):

Let patients meet you. A short “hello” and a few words about your approach can make a big difference.

• Patient Testimonial (Social Proof):

A happy patient sharing their experience adds credibility and reassurance.

• Before & After (Visual Proof):

Perfect for treatments like implants, orthodontics, or teeth whitening. Visuals speak louder than words.

• Quick Treatment Explainer (Reduce Fear):

Show the process in simple terms. Helps people understand what to expect.

• Limited-Time Offer (Drive Action):

Promote special deals or appointments that need to be booked quickly.

Pro Tip: Keep all videos short — ideally under 20 seconds.

Step 3: Prepare a Simple Script

Having a script keeps your video clear and concise. Follow this easy 3-part structure:

1. Hook (0–3s): Grab attention. Example:
   “Hiding your smile because of a missing tooth?”

2. Value (3–10s): Show the solution or proof. Example:
   “At our clinic in Malmö, we place implants in 2–3 visits and restore your smile.”

3. CTA (0–5s): Tell viewers the next step clearly. Example:
   “Book a free consultation today — link below.”

Script examples:

• Doctor Intro:
  “Hi, I’m Dr. Anna at Dental Clinic X in Copenhagen. I love helping patients feel comfortable. Whether it’s a checkup, implant, or root canal, we’ll make sure you feel at ease.”

• Patient Testimonial:
  “I was nervous at first, but everyone made me feel relaxed. My implant turned out great, and now I actually enjoy smiling again!”

• Treatment Explainer:
  “Missing a tooth? Implants fill the gap naturally. Come in for a quick consultation to see if it’s right for you.”

Step 4: Film Like a Pro — Using Just Your Phone

You don’t need expensive equipment. Here’s how to make it look professional:

• Orientation: Record vertical (9:16) for Instagram Reels, TikTok, or Meta.

• Stabilize: Use a tripod, a stable surface, or hold the phone steady.

• Lighting: Face a window for natural light. At night, use a ring light or bright lamp behind the camera.

• Audio: Phone mic works fine, but a lapel mic helps.

• Framing: Chest-up or head-and-shoulders, slightly off-center looks natural.

• Background: Keep it clean — clinic logo, a plant, or tidy room. Remove clutter.

• Delivery: Smile, speak clearly, and keep sentences short. Look at the camera like you’re talking to a patient.

• B-Roll (Optional): Short clips of the clinic, tools, or before/after results can be added.

• Patient Videos (Optional): Always get written consent. Keep testimonials short — one line about experience, one line about the result.

Pro Tip: Record 2–3 takes of each line. Pick the best or combine clips for the final video.

Step 5: Keep It Real

The best videos are authentic. Real people, real results, and a clear next step convert better than perfect lighting or fancy cameras. You just need:

• A confident dentist

• A short, simple script

• A phone

Bonus: Send us your raw footage, and Dentli can handle editing and campaign setup for you.

Extra Tips for Better Results

• Include your clinic’s location in the video to attract local patients.

• Use captions — many watch videos on mute.

• Test different hooks to see what grabs attention the most.

Conclusion:

Creating dental marketing videos doesn’t have to be intimidating. Short, friendly, and clear videos build trust, showcase your expertise, and drive new patient bookings. With your phone and a little planning, your clinic can start creating ads that actually work — and Dentli can help make them even better.